How should my Site retargeting creatives be formatted?


  • Must have one of the following dimensions: 728×90, 300×250, 468×60, 120×600, 160×600, 300x600 and 180×150,.
  • Accepted file types: .PNG, .JPG, .GIF, HTML5 or .SWF
  • Files must be less than 40kb in size
  • All components must be relevant to the product or service being offered
  • Products and services promoted in the ad must be represented by the landing page
  • If your creative mentions "free" offerings, you must include a disclaimer within the creative, such as "conditions apply"
  • Ads may not have nonfunctional elements such as fake scroll bars, forms, or text input
  • Ads must contain sufficient brand notification, by including a logo, a landing page URL, or distinct brand name that could not be confused with any other, non-branded text

***Please download the one pager attached to this article for our full ad specs.

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