In your BigCommerce Control Panel, click the “Design” link at the top of the page. Hit the “More” tab, then hit the Template Files option. Now click the [+] sign next to “Panels” to view more files. Add the ReTargeter Tag to the “footer.html” template. Hit Save then continue setting up your campaign with ReTargeter.
You can track conversions on BigCommerce pages using the conversion code we provide you. Click here for detailed instructions.