How do I create a campaign?

If you're interested in setting up search, email, or CRM campaigns please contact your dedicated account manager if you have one, or leave us a note through the support tab.

Site Retargeting and Facebook Sidebar campaigns can be set up through the dashboard. When you log into your account for the first time, you will automatically be taken to the first step of creating a new campaign. You can also click the '+' tab from the Campaign Manager view of your dashboard to create a new campaign. Then you will be taken through five steps to create your campaign.

1) Select Type
Choose what type of campaign you'd like to set up. You can choose either Site Retargeting or Facebook Exchange.
2) Setup Details
Next you will enter details about your account, including Campaign Name, Website, and select what package you'd like to purchase.
3) Choose Segment
At this point you will create segments to separate your audience. You can choose to include or exclude segments from campaign, and whether you'd like to record a conversion for the segment.
4) Manage Ads
Here you will be asked to select the creatives you'd like to use for the campaign. You can choose to use creatives from your library or upload new creatives.
5) Summary & Checkout
Finally you can review the details of your account and provide your payment information. 

After this, your creatives will be submitted for audit to ensure that the content meets our networks' standards. Your campaign will be live as soon as your ReTargeter Tags are placed on your page and your creatives have passed audit.

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