What is the recommended frequency cap for a retargeting campaign?

A frequency cap will limit the number of times a tagged user will see your ads and will prevent potential customers from feeling bored, overwhelmed, or stalked. We typically recommend 17-20 ads per user per month, but you can work with your dedicated account manager if you have one or our support team to determine what makes most sense for your campaign.
Have more questions? Submit a request


Please sign in to leave a comment.
Powered by Zendesk