Retargeting

Retargeting is a form of targeted advertising that allows you to serve ads to people who have previously expressed interest in your brand, by visiting your website or opening your emails. The first step is to place a single pixel on your page that tags users when they initially interact wiht your brand. Once users have been tagged, you can display customized ads to them while they surf the web, encouraging them to return and keeping your brand in the front of their mind.
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