Segments can be included in your campaign or excluded from your campaign. A segment that is included in your campaign will be shown your advertisements whereas a segment that is excluded from your campaign will not see your advertisements. For example, if you have a campaign encouraging people to subscribe to your mailing list, you may want to include all new visitors to your website, but exclude anybody who has already subscribed. This capability is useful for ensuring that your impressions are being served to the right audiences.
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