ReTargeter charges on a cost-per-thousand impressions (CPM) basis. Because we price per impression served, we determine pricing based on monthly unique visitors, or how many people come to your site in a given month. Here is an example of ReTargeter pricing: for $1000, we can serve up to 350,000 retargeted impressions to 20,000 unique visitors, which averages to 20 impressions per user per month.
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